Cue launches partnership with Good Earth Cotton
From the farm to the finished garment.
We’re proud to be working with the world’s first carbon positive cotton farm to manufacture styles that can be traced all the way from the farm to the finished garment in-store.
Good Earth Cotton is an Australian family owned and operated farm that have spent years developing industry-leading regenerative farming practices. The farm is now paving the way for sustainable global cotton farming as the world’s first carbon positive cotton farm, sequestering more carbon than they emit across the fibre’s entire growth lifecycle.
Not only is Good Earth Cotton sustainably made, it is also 100% traceable through the use of FibreTrace® technology. By adding a patented luminescent pigment into the raw fibre, a Good Earth Cotton garment can be traced across its global supply chain all the way from the farm to the shop floor.
The introduction of Good Earth Cotton into our range is part of our commitment to ethical and sustainable manufacturing. We recognise that textile and garment manufacturing places a heavy toll on the environment and we’re committed to working with industry leaders like FibreTrace and Good Earth Cotton to innovate sustainable solutions.
We are in the initial stage of manufacturing Good Earth Cotton styles but will be increasing our offering season on season.